The Best Black Friday Deal?
A Secure Domain.
With Black Friday on the horizon, the digital landscape becomes a prime hunting ground for cybercriminals. For businesses, this means more than just preparing for a surge in sales; it means fortifying your brand against the threat of domain spoofing. While your customers are looking for deals, fraudsters are looking for a way to exploit your trusted name to scam them. What if they use your domain for it?
On this page, you will learn about the critical steps your business can take to protect your domain, your customers, and financial interests this Black Friday.
Before you can fortify your perimeter, you need to see exactly how exposed your domain is to malicious use.
This is why we offer a free, immediate Domain Security Check Tool.
What is Domain Spoofing and Why is it so Dangerous?
In a domain spoofing cyberattack, cybercriminals create fake websites or emails that mimic legitimate, trusted sources in order to trick users into disclosing sensitive information such as login credentials or financial details.
When creating a spoofed email in the Black Friday season, the catch is often an offer shoppers cannot resist. Attackers exploit user trust by using similar domain names or slight variations of real businesses to conduct phishing attacks, distribute malware or commit financial fraud, ultimately impersonating a trusted entity to achieve their harmful goals.
With the surge of AI, domain spoofing attacks get more advanced and it becomes harder for people to tell whether they have received an email from the valid sender or a spoofed domain.
How Domain Spoofing hurts your Business
The damage to your company can be twofold: you lose potential sales and, more importantly, you suffer significant reputational damage as customers associate your brand with the scam. This erosion of trust can have a lasting impact long after the holiday season ends.
Reputation Damage
Customers who are defrauded associate the negative experience (lost money, stolen data, malware) with the real brand, potentially your brand, eroding trust.
Revenue Loss
Customers become wary of all emails from the brand, even legitimate ones, leading to lower engagement with real promotions and decreased Black Friday sales.
Delivery Issues
High-volume domain spoofing can cause major email providers (like Microsoft and Yahoo) to see the domain as a source of spam, potentially sending your legitimate promotional emails to the junk folder — or even blocking them entirely.
Domain security Check
Your domain could be at risk.
It’s not enough to hope you’re protected; you need to know. By simply entering your domain, our tool will quickly show you if you have the essential email authentication protocols in place, which are critical to stopping spoofing attacks.
Get your detailed results
The Non-Negotiable Trio: DMARC, SPF, and DKIM
If your domain security check comes up short, here’s why that matters: Cybercriminals rely on the absence of these three protocols to successfully impersonate your brand. Implementing them is your first and best line of defense:
DMARC
Domain-based Message Authentication, Reporting, and Conformance: This is the policy layer. DMARC tells recipient mail servers exactly what to do when an email claiming to be from your domain fails authentication—you can instruct them to quarantine or reject the message entirely, preventing it from ever reaching your customer’s inbox.
SPF
Sender Policy Framework: SPF is an email identity check. It allows you to publish a list of all IP addresses that are authorized to send email on behalf of your domain. If an email comes from an unauthorized server, it fails the check and raises an immediate red flag.
DKIM
DomainKeys Identified Mail: DKIM provides a cryptographic signature. It adds a unique, verifiable digital signature to the header of every outbound email, ensuring that the message hasn’t been tampered with and that it genuinely originates from your business during transit.
How can you protect your business?
Take Advantage of DMARC Manager
DMARC Manager gives full control and visibility over every email sent from your domain. Easily monitor, manage, and secure DMARC, DKIM, and SPF policies for all your domains from one central dashboard. Furthermore, achieving DMARC compliance unlocks BIMI email branding to display your logo in supported inboxes, maximizing brand recognition, while real-time failure reports and alerts provide instant, detailed data on messages that fail DMARC checks.
How Hornetsecurity’s DMARC Manager supports streamlining your DMARC Management:
- Simplified Configuration: Centralized, intuitive management of DMARC, DKIM, and SPF best-practice policies for multiple domains.
- Centralized DNS Management: Streamline administration, maintenance, and change control for all your email-related DNS records through a single platform.
- Email Traffic Control: Identification of legitimate email sources and detection of suspicious/unauthorized senders.
- Elevated Email Delivery: Gaining insights to ensure legitimate emails reach the inbox, not the spam folder.
- Enhanced Email Marketing: Compliance with authentication standards (Yahoo, Gmail, etc.) for higher bulk email deliverability.
- Brand Reputation Protection: Safeguarding domains against fraud, impersonation, and phishing attacks.
- Elevated Compliance: Strengthening adherence to global regulations (e.g., PCIDSS, HIPAA) through DMARC compliance.
If you would like to have more information on the DMARC Manager and its features and benefits, download our infosheets at the bottom.
Ready to Fortify Your Business?
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