Last Update: 06/01/2023
I. Data processing for providing the website
In order for us to display the websites to you, it is necessary to process certain information. This is already done when you visit our website. In addition, we offer various functionalities on our websites which require further data processing.
1. Log Files
When you use our services or visit our websites, various information is passed on to our servers, which we treat as personal data.
- your IP address,
- the page you visit on our site,
- date and time of your visit,
- browser version,
- operating system.
In addition we may use third party services that collect, monitor and analyze your website visits, see section: II. Usage analysis and tracking.
3. Contact Forms
At various points on our websites you will find contact forms via which you can send us an enquiry or, for example, request a quotation for one of our services. For inquiries, the following information is requested: company, name, e-mail address, telephone and your message
We use this data exclusively for answering your inquiry and the associated communication.
Your data will be deleted as soon as your request has been processed. In case of a contract conclusion we process the data if necessary for the fulfilment of the contract.
If you are interested in distributing our services as a Hornetsecurity partner, you can register via our websites in our partner program. To do this, you must fill out the online partner application in the course of which you must provide these information: company name and address, company website, email address, name, phone number, job title.
5. Information on the newsletter and consents
With the following information we will inform you about our newsletters as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter you agree to the receipt and the described procedures. We will only send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter “newsletters”) with the consent of the recipients or a legal permission. If the contents of a newsletter are specifically described within the scope of a registration, they are decisive for the consent of the users.
- a) Double-Opt-In and logging
Subscription to our newsletter (more precisely referred to on the websites as “Hornetsecurity News”) takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. The login and confirmation time, as well as the IP address is stored.
- b) Statistical surveys and analyses
The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file that is retrieved from the ActiveCampaign server when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are initially collected. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked.
- c) Termination/revocation
You can cancel the receipt of our newsletter at any time, i.e. revoke your consent.
This website uses a plugin from GoToWebinar (GoTo Technologies Ireland Unlimited Company, The Reflector at 10 Hanover Quay in Dublin) to offer webinars to end users and business partners. Forms from GoToWebinar are integrated on our website, which visitors to the site use to register. The following data is collected: First and last name, email address, country, telephone number, company and how the user found out about the webinar. You can find out more about GoTo’s data protection here: https://www.goto.com/company/trust/privacy
Hornetsecurity has integrated the LiveChat component on this website. LiveChat is a live support helpdesk software that enables the establishment of direct communication in real time (so-called live chat) with visitors to its own website. The developer of the LiveChat component is LiveChat, Inc, One International Place, Suite 1400, Boston, MA 02110-2619, United States of America.
With each individual visit to our website that is equipped with a LiveChat component, data is collected by this component for the purpose of operating the LiveChat system and analysing the operation of the system. Further information on LiveChat can be found at https://www.livechatinc.com/legal/privacy-policy/#main and https://www.livechatinc.com/legal/gdpr-faq/#main. The chat component sets a cookie on the computer, tablet or smartphone of the data subject. What cookies are has already been explained above.
Pseudonymised usage profiles can be created via the LiveChat cookie. In the process, the following information is recorded from each person and kept until the agent closes the chat system, this usually happens after 4-10 hours: Pages visited, duration of pages visited, in some cases the referrer, device, browser, user agent.
Such pseudonymised usage profiles may be used by the controller to carry out an analysis of visitor behaviour and also to analyse and maintain the proper operation of the live chat system. The analysis also serves to improve our offer. The data collected via the LiveChat component is only assigned to the data subject when he or she starts the chat and provides his or her personal data (name & e-mail). If the request can already be clarified in the chat, the information is deleted as soon as the agent closes the chat system.
8. Other personal data
Clearly personal data is only collected if you provide it voluntarily, e.g. in the case of individual inquiries/as part of an application/talent loyalty programme or in the case of a service or support inquiry via a contact form, by e-mail, online or in writing. We may forward your personal data to the department responsible for the processing of your inquiry/application.
II. Usage analysis and tracking
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1. Google Analytics
These websites use Google Analytics. Google collects information about your use of these websites (including your IP address via a cookie, and stores the information. Google analyses the information collected and sends us reports on the usage activities on our websites and provides us with additional services for this purpose
In addition to blocking all cookies by your browser, you can prevent Google from processing your data by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent future collection by Google Analytics within these websites (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you must click this link again): Disable Google Analytics at http://tools.google.com/dlpage/gaoptout?hl=en.
2. Google Adwords
Our websites use the advertising tool “Google AdWords” from Google including its conversion tracking. We use this tool to determine how successful advertising for our services on websites other than our own is.
You can prevent tracking by disabling the conversion tracking cookie in your browser settings.
We also use Google’s Doubleclick service. A cookie is set and a pseudonymous identification number (ID) is assigned to your browser. The cookie determines whether and which advertisements were displayed and clicked in your browser. This enables us to tailor your advertising even better to your interests. Google analyses the information collected and sends us reports on the usage activities on our websites and provides us with additional services for this purpose
In addition to the general options mentioned above for preventing cookies, you can also specifically prevent Google from saving the Doubleclick cookie by downloading an appropriate browser plug-in. You can find it here.
4. Facebook Custom-Audience
We use so-called Facebook pixels on our websites. This is the function of a web analysis service of Facebook. This enables us to track which of our sub-pages you have visited. We share this information with Facebook to better match our ads there to your real interests and to analyze the effectiveness of our ads on Facebook. Depending on your use of our websites, Facebook assigns you to certain groups of interested parties known as custom audiences. For more information on how Facebook Trackingpixel collects data, visit here or here.
Irrespective of this, you can generally object to the use of such cookies via various third-party sites, e.g.:
- Network advertising initiative: http://optout.networkadvertising.org/
- aboutads: http://www.aboutads.info/choices
- Youronlinechoices: http://www.youronlinechoices.com/uk/your-ad-choices/
We use ActiveCampaign, a marketing automation system provided by ActiveCampaign, LLC, located at 1 N Dearborn St, Chicago, IL 60602, USA, as our email marketing tool. We also use the Salesforce connector to send information from ActiveCampaign to Salesforce. ActiveCampaign allows us to send marketing emails to subscribers who have provided us with their email address and have given us their consent to receive such emails. We use ActiveCampaign to manage our email campaigns, including sending newsletters, promotional offers, and other marketing materials. When you sign up for our email list, we will collect your email address and other information you provide, such as your name and location. We will use this information to send you marketing emails, which may include promotional offers, newsletters, or other marketing materials.
We may also use ActiveCampaign to track the performance of our email campaigns, such as open rates, click-through rates, and other metrics. This helps us to evaluate the effectiveness of our email campaigns and make improvements to our marketing efforts.
We use the Salesforce connector to send information from ActiveCampaign to Salesforce, such as the email address and other information you provide when you sign up for our email list. This allows us to keep our Salesforce database up-to-date with the latest information about our customers and prospects.
We take your privacy seriously and will not share your personal information with any third parties without your consent. We will only use your personal information for the purposes of sending you marketing emails and tracking the performance of our email campaigns.
You can unsubscribe from our email list at any time by clicking the unsubscribe link at the bottom of any marketing email we send you. You can also contact us at any time to request that we delete your personal information from our email list and any other systems we use to manage our email campaigns.
6. LinkedIn Analytics
7. Push Notifications
If you activate push notifications for these websites using the “Signalize” service, a function of your Internet browser or mobile operating system will be used to provide the notifications for you. Only anonymous or pseudonymous data is transmitted for the purpose of sending messages. Depending on the configuration of the websites, this may be:
- Pseudonymous User ID: a randomly generated value (example: 108bf9a85547edb1108bf9a85547edb1) stored in a tracking cookie ID
- Pseudonymous digital fingerprints, pseudonymous mobile device codes and where required pseudonymous cross-device identifiers
This data is only processed to deliver the notifications you have subscribed to and to configure notification-related settings. You can object to receiving notifications at any time via the settings of your browser or mobile device. Information about unsubscribing for push notifications can be found here.
Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. We would like to further improve the usability of these websites as well as the attractiveness of its services. For this reason, when you visit our websites, we also collect data on usage behaviour, which we evaluate for this purpose. For this reason, the following tracking and analysis cookies are used on our websites.
9. Content Delivery Network
We use the NitroPack content delivery network to improve the functionality and performance of our website. NitroPack receives your IP address. You can find out more about privacy with NitroPack here: https://nitropack.io/page/privacy
This website uses the “Clarity” service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Clarity enables an analysis of the use of our website. Mouse movements and clicks are logged in order to derive possible improvements for the website. The information collected is transmitted to Clarity and stored there. According to Microsoft, this information can also be used for advertising purposes.
11. Matomo Tracking
Our website uses Matomo, a cookieless web analytics service from InnoCraft, located in 7 Waterloo Quay PO625, 6140 Wellington in New Zealand, to help us improve your user experience. The data which is collected by us via Matomo will not be sent to or used by Matomo itself or other third parties. Read more about which data is collected by Matomo here.
Matomo does not track any personal information. Due to our configuration, users will be shown to us with an anonymous IP and personal details will be ignored, while we can see each ‘user’ with a personal identifier number.