Save costs, time and effort with cloud services
And there are good reasons for the growth of cloud-based solutions. Through cloud-based services
, enterprises can drastically reduce both their internal hardware and software requirements which leads to saving time and money for IT administrators. IT managers are now able to concentrate on their core competences and projects. They can also develop their department to be more flexible by scaling their outsourced activities much more easily. Concerns about cloud services creating a lack in data security and losing control are minimized by waterproof contractual agreements and a continuous growth of professionalization of the providers.
While companies largely benefit from cloud services, resellers
seeking to reorganize their portfolio will face massive changes in their organization, logistics and processes. First, there is the change from typical contracts with an annual or even multiannual duration to monthly contracts. Consequently, the cashflow will naturally change from large single payments to small monthly payments. This adjustment holds some advantages, as there will be a steady regular cashflow.
Changes can be hard but rewarding
Beyond that, resellers need to bring their service mentality to the next level, as customers are expecting a higher service quality when using cloud-based services
. For example, they demand a very high quality of service, which ideally is available 24/7 on both a technical and sales level. For this, server capacities need to be created or increased, employees trained for the new services and possibly working in shifts. So, many challenges that require a huge amount of planning, assertiveness and even capital investment, wait for resellers.
Nonetheless, the struggle can pay off. Simply relying on existing technologies and not preparing for the future has rarely paid out, although in the future there will remain niches that resellers could occupy. The cloud with all its disruptions of prevalent technologies cannot be stopped. Channel executives should not evaluate the situation wrong, otherwise they will end like German emperor Wilhelm II., who is alleged to have said, “I believe in the horse. The automobile is only a temporary occurrence.“